Al Huda
Al Huda — Turning Conversations into Sales
Driving high-volume customer enquiries and profitable sales for an Egyptian and Saudi dates brand through Meta messaging campaigns.
OVERVIEW
Al Huda offers a variety of premium Egyptian and Saudi dates. SKLD developed direct-response Meta campaigns that moved customers from advertisements to conversations and from conversations to confirmed orders.
CHALLENGE
MORE ORDERS. LOWER ACQUISITION COST.
The objective was to generate more customer conversations, convert those conversations into confirmed sales, and maintain strong profitability while scaling advertising campaigns.
- —Generate more qualified customer conversations.
- —Convert conversations into confirmed orders.
- —Maintain a profitable cost per acquisition.
- —Scale campaigns without sacrificing ROAS.
SOLUTION
CAMPAIGNS BUILT TO CONVERT.
SKLD optimized every stage of the campaign to maximize conversations, conversions, and profitability.
Campaign Optimization
FROM PAID REACH. TO PROFITABLE SALES.
Business Impact
Generated over 300 confirmed customer orders.
Achieved an outstanding 15.1x Return on Ad Spend (ROAS).
Maintained a low cost per customer conversation.
Generated confirmed sales at less than EGP 17 per order.
Identified scalable audiences and winning creatives.
Built a sustainable messaging-based sales channel.
RESULTS
SKLD transformed Meta advertising into a profitable sales channel, helping Al Huda generate hundreds of orders while maintaining a highly efficient acquisition cost.
0
Messaging Conversations
0
Confirmed Orders
EGP 79.6K
Tracked Sales Revenue
0x
Return on Ad Spend
EGP 16.87
Cost per Order
0%
Conversation-to-Sale Rate
Visual Work
The Work
Related Work
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