Dwaa
Dwaa — Turning Digital Reach into Donations
Building a scalable donation journey through social media, content and performance campaigns across Meta, Snapchat and Google.
OVERVIEW
Dwaa operates a Salla-based donation store supporting medication and charitable initiatives. SKLD managed its social media and paid acquisition strategy, connecting campaign content with performance advertising to increase donations, repeat contributions and overall store revenue.
CHALLENGE
MORE THAN AWARENESS. MEASURABLE DONATION GROWTH.
Dwaa needed to reach more potential donors, encourage repeat contributions and turn digital visibility into measurable results through its Salla store. The main challenge was creating a consistent journey across social media, advertising platforms and the donation checkout experience.
- —Reach more potential donors.
- —Encourage repeat contributions.
- —Increase completed donations and revenue.
- —Create one connected journey across every platform.
- —Improve the donation checkout experience.
SOLUTION
ONE CONNECTED DONATION JOURNEY.
SKLD developed and managed an integrated marketing system across every stage of the donation journey.
Marketing Channels
FROM CAMPAIGNS. TO CONTINUOUS GIVING.
Business Impact
Generated more than 5,800 completed donations.
Exceeded SAR 872K in gross revenue.
Significantly increased repeat contributions.
Improved the value of every donation basket.
Built a scalable multi-platform acquisition system.
Turned social media activity into measurable store performance.
RESULTS
By connecting social media, creative content and performance campaigns across Meta, Snapchat and Google, SKLD helped Edwaa build a stronger and more sustainable digital donation journey.
0
Completed Donations
0K SAR
Gross Revenue
0K SAR
Net Revenue
0%
Donation Growth
0%
Revenue Growth
0%
Basket Value Growth
Visual Work
The Work
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