Gastro — From Idea to Last Mile

Gastro

Gastro — From Idea to Last Mile

Brand StrategyLogo DesignVisual IdentityPackagingEnvironmental BrandingPrint Design
Gastro — From Idea to Last Mile — projectDetail.overviewLabel

Building a complete bilingual food brand across packaging, spaces, delivery and every customer touchpoint.

ClientGastro
IndustryFood & Beverage
CountryKSA

OVERVIEW

Gastro needed more than a logo. It needed a flexible identity that could work across Arabic and English, multiple food categories and every physical customer interaction. SKLD created a complete brand system that connected the restaurant, packaging, delivery experience and team under one recognizable visual direction.

Gastro — From Idea to Last Mile — CHALLENGE

CHALLENGE

ONE BRAND. DOZENS OF TOUCHPOINTS.

The identity needed to remain clear and recognizable across storefronts, food packaging, delivery vehicles, printed materials and staff applications. It also had to balance a modern food experience with a strong Arabic character.

  • —Create one identity across every physical touchpoint.
  • —Support both Arabic and English branding.
  • —Maintain consistency across packaging, delivery and retail.
  • —Balance a modern food experience with authentic Arabic character.

SOLUTION

DESIGNED TO LIVE EVERYWHERE.

SKLD developed a complete bilingual identity system that extended across every customer interaction. We created 800+ mockups and branded designs, covering every small detail of the Gastro experience—from core identity assets to packaging, print materials, delivery branding and in-store applications.

Arabic and English logo system
Color palette and typography
Brand patterns and graphic elements
Food and beverage packaging
Storefront and interior branding
Delivery vehicles, helmets and bags
Stationery and printed materials
Menus, posters and table displays
Uniforms, name tags and branded pins

Brand Applications

PackagingDeliveryStorefrontInterior BrandingMenusPrint MaterialsUniformsCorporate Stationery
Gastro — From Idea to Last Mile
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NOT JUST A LOGO. A COMPLETE BRAND EXPERIENCE.

Gastro — From Idea to Last Mile — digital strategy

Business Impact

Built a scalable bilingual identity across Arabic and English.

Created a unified visual language for packaging, print and digital assets.

Extended the brand into delivery vehicles, bags and uniforms.

Designed consistent restaurant and environmental branding.

Produced more than 800 branded mockups and visual assets.

Connected every customer touchpoint into one recognizable brand experience.

RESULTS

SKLD transformed Gastro into a cohesive and recognizable food brand designed to remain consistent from the storefront and packaging to the final delivery, supported by more than 800 branding mockups and design assets.

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Mockups & Designs Created

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Unified Bilingual Identity

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Branded Touchpoints

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Packaging Formats

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Brand Environments

Store • Takeaway • Delivery • Team

Connected Experience

Visual Work

The Work

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Related Work

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